MY FILOSOPHY HOSTS HIGH FASHION FUNDRAISER featuring JOEFFER CAOC AND VIOLINIST SOPHIE SERAFINO FOR THE STOLLERY CHILDREN’S HOSPITAL FOUNDATION
April 12, 2012
Edmonton, AB –April 26, 2012 will mark the 4th High Fashion Fundraiser My Filosophy has proudly hosted in support of the Stollery Children’s Hospital Foundation. The High Fashion Fundraiser on Thursday April 26 will feature Canadian designer Joeffer Caoc and Calgary based Violinist Sophie Serafino at Lexus of Edmonton. Joeffer Caoc will feature an exclusive look at his Fall 2012 collection. Talented Violinist Sophie Serafino will perform for guests throughout the event as well as perform during the fashion show. My Filosophy is proud to have partnered with D’Lusso Event Staging, Furniture and Design, who will showcase their beautiful décor and event staging expertise for the event. The intimate event will bring the glitz of a Hollywood premiere with the heart of a beloved charity. Global TV News Anchor Shane Jones will host the evening. My Filosophy has made a commitment of raising $100,000 to help fund the Stollery Children’s Hospital Emergency Wing. This past November, with the support of event attendees and generous sponsors, My Filosophy was able to raise $25,000 in a single evening for the Stollery Children’s Hospital Foundation
Doors will open at 6:30pm at Lexus of Edmonton where guests can enjoy the live musical entertainment of world renowned Violinist Sophie Serafino. There will be silent and live auctions along with a number of raffle prizes. Two exclusive fashion shows will take place featuring My Filosophy and the Fall 2012 collection of Canadian designer Joeffer Caoc. All proceeds from auction items & raffle ticket sales will go toward the Stollery Children’s Hospital Foundation. Tickets can be purchased online at www.myfilosophy.com, in store at both My Filosophy locations, or by calling 780.432.8001.
My Filosophy is also presenting an exclusive trunk show of Joeffer Caoc’s new Fall 2012 line on Wednesday, April 25th 2pm-8pm at the My Filosophy Crestwood location (9674 142nd St). Guests can meet Joeffer Caoc and have the opportunity to see and order pieces from the Fall 2012 line.
MY FILOSOPHY
My Filosophy is a local, independent retail boutique that shines the spotlight on Canadian designers. My Filosophy also prides itself on finding unique accessories. With the focus on customer service, My Filosophy provides a shopping experience like no other. My Filosophy goes beyond traditional retail by offering private shopping experiences, designer trunk shows and one-on-one consultations with fashion experts. My Filosophy has received recognition for its excellence with a prestigious award from Edmonton’s Chamber of Commerce for Best Small Business 2010 as well as recently awarded a Top 40 Under 40 award from Avenue Magazine.
THE STOLLERY CHILDREN’S HOSPITAL FOUNDATION
The Stollery Children’s Hospital Foundation is dedicated to raising funds for the Stollery Children’s Hospital to ensure every child receives state-of-the-art paediatric care. There are more than 150,000 patient visits to the Stollery Children’s Hospital each year from all across Canada. In fact, almost 50 per cent of patients come from outside the Edmonton area for specialized care. For more information please visit: www.stollerykids.com
JOEFFER CAOC
Designer Joeffer Caoc has been hailed as the ‘King of Canadian Fashion’ and he focuses on draping to create an architectural and artistic effect that’s flattering on all women. Caoc has received recognition from Fashion Magazine, Elle Canada and In Style among others. Joeffer Caoc is carried exclusively at My Filosophy in Edmonton. www.joeffercaoc.com
SOPHIE SERAFINO
Calgary resident, Violinist, Sophie Serafino is a performer from Sydney, Australia, currently residing in Calgary, Alberta. Sophie creates a mix of Middle Eastern flavour, electronic pop music, flamenco and orchestral classically influenced sounds. Sophie's most recent CD was produced by Peter Malick (Los Angeles) of Norah Jones fame, and was launched at Sydney Opera House to a packed audience. Sophie has performed all over the world, for dignitaries including the Crown Prince of Dubai, Sheikh Mohammed at the Emirates Palace in Sao Paolo Brazil, the Bahraini Royal Family, Australian Ambassador of Turkey, Crown Prince & Princess Mary & Frederik of Denmark and more than 400 performances around the globe and has performed with Goldfrapp, Josh Groban, Patrizio Buanne, the Hoodoo Gurus and for Olivia Newton-John. www.sophieserafino.com
January 17, 2012
Edmonton, AB – On Saturday, March 24th My Filosophy will be celebrating its 5th year of business at their Crestwood Location. My Filosophy is happy to invite their loyal customer base and new clients to their 9674-142 Street location on March 24, 2012 from 10am – 6pm for an all day celebration.
Joining in the celebration will be Calgary Jewelry designer Joanna Bisley, and Vancouver based handbag designer Gail Conzatti. Both designers will be available in-store to mingle with guests as well as showcase their new collections featured at My Filosophy.
In the nearly 8 years since My Filosophy opened with it’s first location on Whyte Avenue, the company has found a niche in Edmonton as a high-end boutique offering exceptional customer service, knowledgeable staff and lines from some of Canada’s leading designers. Since opening My Filosophy’s first location, Tannis Davidson, owner and president has been building her company based on a philosophy of quality, individualism, and style, bringing in lines that represent that philosophy, has lead to another local entrepreneur success story.
MY FILOSOPHY
My Filosophy is a local, independent retail boutique that shines the spotlight on Canadian designers. My Filosophy also prides itself on finding unique accessories. With the focus on customer service, My Filosophy provides a shopping experience like no other. My Filosophy goes beyond traditional retail by offering private shopping experiences, designer trunk shows and one-on-one consultations with fashion experts. My Filosophy has received recognition for it’s excellence with a prestigious award from Edmonton’s Chamber of Commerce for Best Small Business 2010 as well as recently awarded a Top 40 Under 40 award from Avenue Magazine.
For interview and photo opportunities please contact:
Tannis Davidson
President
My Filosophy Inc
P. 780.432.8001
E. tannisdavidson@myfilosophy.com
Brielle Dergousoff
Executive Assistant
My Filosophy Inc
P. 780.432.8001
E. brielledergousoff@myfilosophy.com
ShareTannis Davidson of My Filosophy was recently awarded the Edmonton Chamber of Commerce Small Business Owner of the Year Award for a business with 10 or under full-time employees.