Filosophista's Blog

My Filosophy Loves Spring!

Tue, 24 Jan 2012 22:46:58 +0000

Spring is starting to arrive at My Filosophy. There are some great trends that our Filosophistas will see; fabulous colors and great prints! Come check out our new arrivals of Cole Haan, focusing on fabulous color, and Joeffer Caoc, with new colors and prints!

Tis the season for our new arrivals from many of our beloved Canadian designers: LOVAS, Chloe Angus, and Joanna Bisley just to name a few.

I hope you Filosophistas are as excited as I am to see all the new merchandise with their interpretations of the trends. Here is to a great start to 2012 with some fabulous fashions

Xoxo

Brand Spotlight | LOVAS Wesley Badanjak

Tue, 19 Jul 2011 21:06:44 +0000

My Filosophy is proud to welcome LOVAS Wesley Badanjak to our fashionable family of Canadian brands. Born and bred in Toronto and armed with a Bachelor of Design Honours degree from Ryerson University, designer Wesley Badanjak has garnered many awards for his distinctive style.

In 2008, Badanjak founded LOVAS with the vision to make every woman feel exceptional, regardless of age, race or size. “Women need to be true to their personal tastes and really work to dress the body they have, not the body they want,” says Badanjak, which is a filosophy we truly believe in. “Taking stock of your best features and playing them up with the proper clothes and accessories will make any woman look slim, svelte and confident.” What we love about LOVAS? The brand focuses on classic, tailored silhouettes, fashion forward looks and luxurious fabrics that are remarkably wearable. Just a few features we know our Filosophistas will adore!

Badanjak believes that the Canadian woman, the LOVAS woman, is very discerning. She wants fashion but is not a slave to trends, is savvy and sophisticated, and has an open view on style, coming from such a multicultural country. His love of history and Canadian heritage has inspired him to design his Fall|Winter 2011 collection around the story of his mother’s immigration from Croatia to Canada. It is a fusion of modern elements, retro cuts and traditional Slavic prints.

Here is a little teaser of what we can all look forward to in the fall:

Every woman needs to look and feel extraordinary. With such a distinct point-of-view, LOVAS is all a woman needs to make her stand out in a crowd.

Adventures in Aventura

Fri, 13 May 2011 20:05:12 +0000

I love to wear Joeffer Caoc dresses and could wear them every single day. Well, almost every single day.

We all have those days: the lazy Sundays when we just want to kick back and wear whatever or the casual Friday at the lake when we just want to wear something comfortable by the campfire. My jersey dresses are beyond comfortable, but are they really camping or hiking appropriate? Joeffer dresses are perfect for lunch out with friends or a quick errand or two, sure, but for those days that I want to run around, go hiking or maybe spend time paying with the nephew, I need something else. I need Aventura.

The brand’s mission is to provide great, comfortable eco-friendy clothing to women. This is an outdoorsy and casual brand, and looks great paired with a Chloe Angus top and Flojo flip flops. A pair of Aventura capris or shorts is the perfect companion for any weekend adventure. I can’t wait to wear my sparrow brown Aventura shorts for summer walks in the Devonian Gardens this summer. Best of all, the Aventura line is machine washable and hassle-free which is great for any woman who plans on spending time outdoors this summer. Regardless of how hard we try, it’s impossible to keep our clothes clean at the best of times, let alone when we’re sitting lake-side helping the kids build sandcastles.

If you’re looking for some great weekend clothing, stop by My Filosophy to try on Aventura. With a great variety of pieces from shorts to capris, dresses to jackets, you’ll easily find that perfect piece for your next adventure!

The Best Brights this Season

Tue, 12 Apr 2011 22:41:23 +0000

Each season, we look forward to the new fashions arriving at My Filosophy. Fall, with its cozy sweaters and trendy boots, is regarded as the biggest fashion season of the year. Children go back to school, men and women return to work after summer vacations, and stores sell a plethora of gorgeous outfits to get you ready and in style for the season ahead. Shelves and racks are stocked with dark, rich colors, and the clothing is fun yet functional for the winter ahead.

This Filosophista, however, is a spring gal. I do adore shopping in the fall – any excuse to go out and to buy gorgeous new clothes is a good one, but I am not nearly as excited for the fall as I am for the spring. And this spring, there is nothing I am more excited for than the new Joeffer Caoc pieces coming to My Filosophy!

I wear something by Joeffer Caoc nearly every day of the week. His classic cardigans are a staple in my daily wardrobe, and I love his dresses more than anything else in my closet. Sadly, the winter is a touch too cold for dresses unless you layer hard: tights, a chunky cardigan, boots, a scarf, maybe a set of earmuff… And I try not to play favorites, but I prefer the spring shades so much more. Sure, black, brown, red and navy are great wardrobe staples, but somewhere around mid-January, I’m desperate to get more fun brights in my closet. Isn’t winter depressing enough with the lack of color outside and abundance of poor weather?

This season, Joeffer’s jersey pieces feature three fantastic bright tones, and I can’t wait! His jersey collection is still made of the same luxurious, machine washable jersey we all know and love, but the new jersey colors are stunning and lust-worthy:

1.    Cobalt.

Blue is the hue of peace and tranquility. Regardless of the hectic occasion you’re heading to, you’ll feel calm and collected in this cool blue dress.

2.    Fuchsia

This show stopping color is rarely found in nature and is an instant attention grabber. Do you want everyone to notice you when you walk into a room? Wear this gorgeous dress and all eyes will be on you!

3.    Kelly Green

What is more fun and fresh than green? It’s a surprisingly under worn color but looks great on many women. This color is easy on the eyes and a perfect color for any day!

I will be picking up at least one dress in each color. A woman can really never have too many dresses in her closet, don’t you agree? And for those of you who prefer more natural and neutral shades, there are some great wardrobe basics from Joeffer Caoc at My Filosophy this season as well!

The Kairos Soho: A new and unexpected love

Tue, 08 Feb 2011 19:18:36 +0000

OH Filosophistas, I have so many friends who love shoes and handbags. They love the excitement of sliding their feet into a new pair of heels, and they love the excitement of taking a new purse for a night on the town. I do not share their excitement.

To me a handbag is just that, a bag to lug around my life. Unfortunately, my wallet, lipstick, keys, hand moisturizer do not usually fit in my pockets so I would constantly carry a ratty old tote bag with me.

A friend of mine, tired of my awful tote bag, bought me a Kairos Soho from My Filosophy. At first, I was a little weary. I was in love with the rich, gorgeous, Italian leather, but would the across-the-body style suit me? Would the Soho carry the belongings that I insist on schlepping with me on a day-to-day basis? How would this stunning bag compare to my trusted tote bag?

In order to put my bag to the test, I took the Soho on vacation with me. I am a light traveler, and the Soho was the perfect airport companion. It carried my passport, my wallet, a snack, my novel and the usual plethora of lotions, lip glosses and pens I love need to carry. As the trip went on, I fell more in love with the Soho and its features each day. The across-the-body style was perfect for a hands-free, worry-free way to carry my belongings, and no matter what I put in there, it was easy to carry. Plus, with both compartments zipped up, I had no worries about my belongings falling out or going missing!

Needless to say, my disgusting tote bag has been put in the back of the closet where it belongs, and my Kairos Soho has become my day-to-day bag! I love my new bag (and I know exactly what I’m buying my mom and my sisters for their birthdays)!

Xoxo

-F

Good-Bye Foot Foes! Hello Footpetals!

Thu, 27 Jan 2011 20:26:16 +0000

Filosophistas, I will tell you a secret. I’m in love with my high heel shoes but underneath all the glam, I’m in pain. My toes are cramped, the balls of my feet are burning, my heel is aching. Inside, I want to cry.

“Help!” I called out and I was saved. Footpetal products heard and answered.

Footpetals have been reuniting comfort with fashionable footwear since 2001. They offer a huge collection of solution oriented products for women’s feet.

As a California, USA manufactured and distributed product, Footpetals ensure the highest quality product of materials in each petal. Made with a high performance urethane called Poron, it says, “No!” to odor, bacteria and excess moisture. It also acts as a shock absorber, prevents calluses and keeps your feet in place.

Personally, my favorite is the Footpetals Tip Toes. Tip Toes are great for all of my high heels including my cute booties. Not only do they act as a shock absorber for the balls of my feet but they also prevent my toesies from getting smooshed. Tip Toes lengthen the time I can wear my shoes. I can almost hear my feet breathe a sigh of relief with the Footpetals.

For days when flats are the only way to go, I wear my Footpetals Haute Heelz. This product acts as a heel cushion and has been a pillow of goodness to my feet. Suddenly, I can feel my posture straighten.

Footpetals have a variety of great products for all problem areas of the feet including:

            Heavenly Heelz – Help keep heels from slipping in and out of shoes

            Strappy Strips – Help slouchy slingbacks

            KillerKushionz – Prevent Toe Scrunch and provide ultimate support

            Sole Stopperz – Non-slip grips to protect soles from wear and tear

            Amazing Arches – Reduce foot fatigue and support arches

Treat your feet and make them happy again with Footpetals products!

Tip: Footpetals come with 3M tape at the bottom of each petal. Test around the various positions of the products because once they’re in, they’re in!

xoxo

-F

Alberta Business Awards of Distinction - Nomination

Thu, 20 Jan 2011 18:08:05 +0000

My Filosophy is pleased to announce that it has been recently selected as a finalist in the 2011 Alberta Business Awards of Distinction in the Small Business Award category. My Filosophy is the only company from Edmonton to be named in this category.

The Small Business Award of Distinction is given to the small business owner who best reflects the outstanding spirit and success of the province’s small business community.

This great honour was announced by the Alberta Chambers of Commerce on December 20, 2010. Along with being a finalist for the Small Business Award, My Filosophy is also eligible for the prestigious Premier’s Award of Distinction.

“We are extremely proud of our success,” says Tannis Davidson, President of My Filosophy. “We have grown so much through our locations and our online store and we’ve been able to give back tothe community. We’ve always tried to offer something different.”

The awards will be announced at the gala dinner on March 4, 2011 at the Marriott River Cree Resort in Edmonton. For more information, please go to the Alberta Business Awards of Distinction website at www.abbusinessawards.ab.ca

This is not the first time My Filosophy has received recognition for its excellence. In October 2010, My Filosophy won a prestigious award from Edmonton’s Chamber of Commerce for Best Small Business of 2010.

SOAK: A gift to your unmentionables

Sun, 16 Jan 2011 21:38:08 +0000

Dear Filosophistas,

In my travels, the #1 thing I wish I had with me while abroad was my washer and dryer. Sadly, a Maytag doesn’t fit in my suitcase nor does it follow the 50lb weight limit.

Luckily, SOAK came to the rescue. Soak is a rinse-free solution to all my washing issues. This modern care formula is perfect for washing your gentlest of fibers or for garments that need a quick booster-upper.

With 1 tsp of SOAK in a cold water basin, it will bubble up like your favorite detergent. Throw your clothes in and walk away for at least 15 minutes. When the time is up, pull your clothes out and gently squeeze out any excess water. Then, just hang to dry. That’s right, no need to rinse. Your clothes will come out smelling fresh and revitalised for the next wear. It’s that easy. Just soak.

This miracle formula is available in 3 great scents – Flora, Aqua & Celebration. There is even a Scentless version for those with sensitive skin.

Pick up a bottle of SOAK for your travels and to use at home. (A gift to your unmentionables).

A New Year's Eve to Remember

Fri, 31 Dec 2010 03:17:16 +0000

The pressure builds as you plan to ring in the New Year in the most extravagant way.
Overwhelmed by a myriad of questions: who, what, where and most importantly,
what are you going to wear? Whatever you do, do it fashionably. Rest assured, My
Filosophy will never let you down. To help this much-anticipated evening live up to your
expectations, here are a few must-haves:

The Dress that Makes the Outfit

My perfect New Year’s Eve includes decadent macarons, two flutes and a bottle of
pink Veuve while curled up by the fireplace dressed in my fabulous best, Joeffer Caoc.
Whether your NYE is a lavish dinner at a fancy restaurant or sipping bubbly at a rooftop
party, a Joeffer dress will ensure you will be unforgettable. My NYE picks? The Naomi
turtleneck dress for a sexy minimal look or the Striped Artist dress that is sure to make
a statement! If dancing the year away is your plan, Cole Haan’s Stephanie pumps are
your feet’s best friend. Made in luxurious pine suede with Nike Air technology built in,
they are stylish yet comfortable. Top off your outfit with Joanna Bisley’s Swarovski-
adorned jewelry – after all, ‘tis the season to sparkle. Before you rush out to watch the
fireworks, don’t forget your Chloe Button Wrap. It’ll keep you warm without concealing
your gorgeous outfit.

The Unmentionables and a Few Mentionables

A big night such as this cannot be spoiled by any fashion crisis. Urban Aid’s purse-
sized On-the-Go kit helps prevent mishaps, from a lost button to spilled wine, so you
can end the night looking just as stunning as you started it. Of course, what would NYE
be without a sexy Hanky Panky thong? It’s oh-so-comfortable you forget it’s even there.
Plus, its purse-friendly packaging makes it easy for you to carry a spare for the day after
– you never know what the New Year will bring.

Celebrating the New Year in high style comes with a price, but don’t fret. The Hollywood
Hangover Kit has everything you need so you feel as high-spirited as you did the night
before. A hot or cold ice bag, effervescent tablets and a silky eye mask guarantee a
good night’s sleep.
When the clock strikes 12, there’s no need to run away like Cinderella. Face the New
Year head-on looking absolutely captivating!

Your modern-day fairy godmother,

-
F

flipFOLD - the Ultimate Folding Tool Now at My Filosophy!

Wed, 15 Dec 2010 20:32:57 +0000

Dear Filosophistas,

You may have heard about it. You may have seen it. Well now, you can finally have it!
The flipFOLD – Ultimate Folding Tool has arrived and is waiting to be yours. My Filosophy is the place to buy flipFOLDS in Canada.

With the flipFOLD, your closets and dresser drawers will be organized in no time! It’s simple – Flip, flip, flip and Fold!
Like many, I saw it on “The Big Bang Theory” with the oh-so-popular Sheldon using it to fold his fresh-out-of-the-dryer clothes. Watch as he folds his clothing, including socks.

The flipFOLD really is the ultimate folding tool. With a rating of 6 out of 6 on starreviews.com, it’s a tool you simply cannot live without. It folds short sleeve shirts, long sleeve shirts, hoodies, sweaters, pants and towels in only 5 seconds. Best of all, your clothes will be a nice consistent size every time! It’s great to use for packing too.

The flipFOLD comes in 10 amazing colours – yellow, orange, pink, lavender, purple, black, grey, hunter green, lime green and blue . It is the perfect gift for anyone on your list including those who have troubling folding and organizing or those who like their closet to look a certain way.

FlipFOLDs are available online at myfilosophy.com or in store. Remember, if you order online, free shipping is applied to orders over $75 so pick up a few and other really great gift ideas including Hint Mints, Hollywood Fashion Products, Hanky Panky and more!

Happy Folding!

Men's Night at My Filosophy

Tue, 14 Dec 2010 00:40:47 +0000

Well, it’s finally your turn gentlemen. Our Men’s Night is right around the corner and it’s the perfect guy’s night out. We provide the burgers from Delux Burger Bar and some tasty beverages and all you have to do is give us your shopping list.

You leave with a belly full of bevies & burgers and your holiday shopping done. Done? DONE.

Here’s how it goes – you say, “I need gifts for my mom, my two sisters and my girlfriend/wife.” We round up some possibilities and you sit back and enjoy another beer. What could be better? How about another burger courtesy of Delux Burger Bar?

But gentlemen, there is another option here. You can always come and do some shopping for yourself. Everyone needs a little wardrobe sprucing up during the holidays. No one wants to be caught under the mistletoe in a moth-eaten sweater.

Drop in at My Filosophy’s Crestwood location on Wednesday, December 15, between 4pm & 8pm for the best holiday shopping experience.

Customer Appreciation Day at My Filosophy

Tue, 23 Nov 2010 21:09:56 +0000

Filosophista’s, I have some amazing news! My Filosophy’s annual Customer
Appreciation Night is just around the corner! Come celebrate with us on Thursday,
December 2 at our Whyte Avenue location and Friday, December 3, 2010 at our
Crestwood location. We’d like to thank you for your support and we hope that you will
come and celebrate with us. We will have great food from d’Lish and this year we are
doing a wine tasting from our friends at Gnoble Wines!

Check out our fabulous in-store promotions (one day only) that you, trust us, will not
want to miss! This is a great opportunity to have style experts on hand to help you pick
up your holiday outfit or accessories. We can also help you start or finish your Christmas
shopping by finding that perfect gift for everyone on your list.

Come see everyone from 4 to 8pm on Thursday, December 2 at our Whyte Avenue
location and then again on Friday, December 3 at our Crestwood location from 4 to 8pm.

See you then!

XOXO
-F

Shop in Support of the Stollery Children’s Hospital Foundation

Thu, 11 Nov 2010 21:01:00 +0000

Filosophistas, you know the feeling. You’ve been searching high and low for the perfect present and Christmas is getting closer and closer. You’re getting desperate and next thing you know, almost everyone on your list has *gasp* “gift card” written next their name! Don’t fret. Fashion experts will be on hand Saturday, November 20, 2010 at our Crestwood, Whyte Avenue, and Southgate locations to help pick out gifts for anyone on your list.

While shopping, you’ll be helping the Stollery Children’s Hospital Foundation as My Filosophy will donate a portion of each purchase to support the Stollery. ‘Tis the season to be giving and we’ve definitely caught on. We’ll be selling our eco-friendly recyclable totes for just $2, with proceeds go to the Stollery Children’s Hospital Foundation.

Both Crestwood and Whyte Avenue will be open from 10:00am-6:00pm. Southgate will be open from 9:30am-9:00pm. Looking forward to raising more for the Stollery Children's Hospital Foundation. See you then!

XOXO

- F

Joanna Bisley Jewelery - 'Tis the season to Sparkle

Thu, 11 Nov 2010 20:28:05 +0000

Filosophista’s I have 2 words for you: Joanna Bisley. The talented Albertan designer will be at our Crestwood location on Friday, November 12, 2010 from 4:00pm – 8:00pm. Joanna will also be at our new Southgate Accessory Kiosk on Saturday, November 12, 2010 from 10:00am – 6:00pm. (By the way, if you haven't visited us at our newest location . . . what are you waiting for? We have the most unique and fun gift ideas and stocking stuffers for everyone on your list!)

Joanna will be bringing her amazing Winter and Holiday collection complete with Swarovski crystals, pearls and sterling silver! Every girl needs a little sparkle this season and Joanna's pieces are just the thing! Perfect for all the Christmas parties I’ll be attending and of course I’ll be able to cross of my mom’s, sisters and a few girlfriends’ names off my shopping list. I’ve got the date marked on my calendar and am counting down the days! See you then.

XOXO

- F

Get Wrapped Up for the Holiday Season with Chloe Angus

Wed, 03 Nov 2010 21:30:24 +0000

Dear Filosophistas,

Last year something horrible happened to me. My holiday shopping list was growing instead of shrinking. What’s worse, a certain date was looming and I still had no idea what to get most of the ladies on my list.

But not this year, Filosophistas. This year, I’m ready and I won’t have to resort to something horrid like shampoo. (My most un-Filosophista moment.)

This year I plan on attending Canadian designing darling Chloe Angus’ Trunk Show and Designer Showcase at My Filosophy. The Vancouver designer’s Trunk Show is Friday, November 5, 2010 from 4:00pm to 8:00pm at My Filosophy’s Crestwood location. The next day, I’m hopping over to My Filosophy’s Accessory Kiosk at Southgate Centre for Chloe Angus’ Designer Showcase from 10:00am to 6:00pm on Saturday, November 6, 2010.

I plan on meeting Chloe Angus and watching her demonstrate how to wear her oh-so-chic wrap (which, by the way, can be worn over 20 different ways!).So there you go, Filosophistas. In one fell swoop, I’ll have picked up wraps for:

My Mother
My Sister
My Sister-in-Law
My Mother-in-Law
My two best friends
And my Brother’s Girlfriend
And… myself. (I really need the new fall colour in cobalt. No, lime. No, both!).

Well obviously I still have a few kinks in my holiday shopping list to work out. But, with all the gorgeous choices in colour and fabrics (bamboo cotton and wool) these are decisions I like to make.

Until next time Filosophistas,

XOXO

– F

Baby & Me: Baby Not Included

Fri, 15 Oct 2010 00:36:36 +0000

My dear Filosophistas,

There are no qualms about it, I love to shop. But for me, it’s so much more than that. I am not one of those women who simply settles for so-called ‘retail therapy.’ No, I love the hunt. I adore the meticulous search of finding exactly what I’m looking for. I love trying on the gorgeous item and finding it was practically made for me. Then, the trip conquered, there’s nothing better than having it wrapped up in pretty paper and sent home with me. Ahh… shopping.

But Filosophistas, I have something to admit. Around this time of year, I begin to panic. You see, my hunt & gather abilities begin to pitter out horribly around Christmas. Here is my confession: I can’t shop for others. I get all in a tizzy of:

“What if it doesn’t fit?”
“What if they think it’s ugly?”
“What if they never wear it?”
“What if they think I have no taste?!”

So my dears, I was so relieved when I found out about My Filosophy’s Baby & Me event. Not only is it free, but if you RSVP before the date, you get a fantastic gift. So, Filosophistas, RSVP by either calling either My Filosophy store or email at rsvp@myfilosophy.com

Then, show up on Wednesday October 20th from 4pm to 8pm at My Filosophy’s Crestwood location and Princess & the Pea in Crestwood Mall. There, you’ll get shopping help for everyone on your list from fashion experts at both My Filosophy and Princess & The Pea. Enjoy a stress-free shopping experience and enjoy appetizers provided by d’Lish Urban Kitchen & Wine Bar. What could be better you ask? If you spend at both stores, Filsophistas, you get an amazing swag bag.

Only an un-Filosophista would dare not attend this event. Because ladies and gentlemen, if you do attend the Baby & Me event, something fabulous happens… you can go back to shopping for yourself, stress free!

Until next time,

XOXO

—F

dConstruct: a gorgeous jewelry brand taking Filosophistas by surprise

Tue, 12 Oct 2010 17:01:06 +0000

You know the feeling: The one where you’re opening the box, turning the corner or browsing in the jewelry case, and suddenly, you spot the perfect piece. It’s love at first sight and you have to have it. Filosophistas all across Edmonton are experiencing these strong feelings for My Filosophy’s newest jewelry brand, dConstruct.

Coming to us from the Winnipeg, these stunning pieces are made with 40% eco resin and are a great conversation piece. Because of the organic and hand made nature of the pieces, no two pieces are exactly alike, and your piece will truly be your own! dConstruct jewelry is great way to effortlessly add color or a bit of flair to any outfit. There are dozens of different patterns and colors of dConstruct jewelry, and there is a piece that everyone will love.

My Filosophy is now carrying dConstruct cuffs, earrings, rings and necklaces! The price point is fabulous both for you and for those on your holiday shopping lists, with prices ranging from $25.00 to $45.00. dConstruct jewelry is currently available at both Whyte Avenue and Crestwood locations so run, don’t walk, to your nearest location and try a few of these gorgeous pieces on! The line will also be available October 30, 2010, to January 8, 2010, at the My Filosophy Pop-Up-Shop in Southgate Centre.

Style Me Fabulous

Thu, 30 Sep 2010 23:37:47 +0000

My dear Filosophistas,

It happens to the best of us. You’re getting ready to leave the house for:

a) Work
b) Dinner with friends
c) Errands
d) Vacation
e) Date night

Regardless of the event, you stand there poised on the precipice of the unknown: your closet. Time is moving on without you and you’ve now been standing there for fifteen, twenty, thirty minutes. Then, the classic line, “I’ve got nothing to wear!”

But my dear Filosophistas, I have your solution on how to combat your chaotic closet. It’s rather easy, jot down this date in your day timer: October 2nd. On that date, My Filosophy is hosting a Style Me Fabulous event at the Crestwood location.

What’s simply fabulous about this event is Style Expert Catherine Dunwoody will be giving two exclusive tutorials on how to create the perfect wardrobe, one at 10AM and the second at 1PM.

Catherine Dunwoody’s title of Style Expert is not one I toss around lightly. She’s held editor positions at LouLou, Real Weddings and Fashion Magazine. She’s contributed to Flare, Chatelaine and is a regular style expert on the Shopping Bags and numerous other television programs.

With a client list that includes The Bay, MAC Cosmetics and Holt Renfrew, Catherine Dunwoody has the pulse on fashion. What’s more, as a fashion stylist, she’s created looks for celebrities such as Jessica Alba and Sarah McLachlan.

Now, if styling Sarah McLachlan isn’t enough, Catherine Dunwoody has a simple ‘filosophy’ on dressing. Every wardrobe must be comprised of three categories:

1. Basics
2. Trends
3. Splurges

To find out what pieces your closet needs, stop by My Filosophy on Saturday October 2nd. Even the most fabulous Filosophista needs a refreshing lesson in dressing.

Until next time,

XOXO

– F

Five Days, Five Looks, One Fabulous Belt! Featuring Susana Erazo Obi-Style Wrap Belt

Thu, 23 Sep 2010 21:45:39 +0000

Every season Filosophistas everywhere search high and low for that one perfect accessory to complete their wardrobe. Well, look no further! I am about to share with you my little secret to updating any outfit – from your basic cashmere sweater to your trendy jewel-toned dress. Ladies, all you need is the versatile Susana Erazo Obi-Style leather belt! The beauty of it is you can wear it five days in a row without wearing the same look twice! Wrap it, tie it, twist it and create your own unique way to wear it - this fabulous wrap belt is one piece any Filosophista should not live without! I practically live in mine. Here are five of my favourite ways to wear it:

Look 1 – The Minimalist

Susana Erazo Obi Belt $165.00

Look 2 – The Unexpected Twist

Susana Erazo Obi Belt $165.00

Look 3 – The Effortless Tie

Susana Erazo Obi Belt $165.00

Look 4 – The Corset

Susana Erazo Obi Belt $165.00

Look 5 – Chic-as-a-Bow

Susana Erazo Obi Belt $165.00

This stylish and practical belt shown in tan leather (my personal favourite!) also comes in black, red, royal purple, chocolate and almond. Designer Susana Erazo only uses the finest leather, hand-picked from local suppliers and vegetable-dyed resulting in the most vibrant colours. Susana will be at My Filosophy’s Crestwood location on Saturday, September 25th, to show her new collection. Why not stop by and get style tips on how to wear this must-have belt by the designer herself and grab one before they’re all gone!

For the Love of the Little Black Dress

Sun, 12 Sep 2010 20:06:37 +0000

If there is one garment that every woman needs in her wardrobe, it’s the little black dress. This wardrobe staple has been in women’s closets for decades and won’t be going out of style any time soon. There is no reason you won’t want to wear yours to parties, on dates and for any occasion you want to feel elegant. Even if you only have the opportunity to wear your little black dress to the grocery store, there needs to be one in your closet.

At My Filosophy this month, we have the perfect black dress for you. One of our favorite designers, Joeffer Caoc, is a master of dressing women, and the Joeffer little black dresses we have in store right now are beautiful!

1. Joeffer Caoc Black Dress

Joeffer Caoc Black Dress $425.00

Looking for a dress with a more architectural structure? Look no further than the Joeffer Coac Black Dress. This gorgeous suit dress is the perfect dress to take you from the office to a dinner date. Just exchange your cute black Cole Haan flats for a pair of sexy Donald Pliner heels, take your suit jacket off and you're good to go!

2. Joeffer Caoc Pull Over Shoulder Dress

Joeffer Caoc Pull Over Shoulder Dress $365.00

This stunning Joeffer dress for Fall 2010 is quickly becoming a My Filosophy favorite! The neck line can either be worn as a cowl neck or pulled down on the shoulders as an over the shoulder dress. One of the best features on this dress is the gorgeous waist band which is flattering on all waistlines, even after a big meal!

3. Joeffer Caoc Turtleneck Naomi Gathered Dress

Joeffer Caoc Turtleneck Naomi Gathered Dress $355.00

Sure, it's a bit on the conservative side, but once you get this dress on, you'll not only look incredibly sexy but you'll feel incredibly sexy, too! Paired with a hot pair of heels and bright red lipstick, you won't even have to consider jewelry to complete this look. Even if you're looking for something a little bit on the racier side, don't knock this dress until you try it!

4. Joeffer Caoc Vneck Dress

Joeffer Caoc Vneck Dress $365.00

This dress looks great paired with a cardigan or a Chloe Angus wrap or worn on its own. It's a great wardrobe piece because it can effortlessly carry you through winter to summer and back. In the winter, wear this dress as a layering piece with a cute jacket, and in the summer, just wear it on its own!

5. Joeffer Caoc Davidson Halter Dress

Joeffer Caoc Davidson Halter Dress $385.00

The Davidson Halter Dress is a My Filosophy favorite! It's sexy, flattering and oh-so-easy to wear. If you love halters, you need one of these dresses in your closet. Even if you don't love halters, you have to try this dress on because you may be surprised. Best of all, this dress can easily be worn with a halter bra or a strapless bra!

If you don’t have one of these must-have little black dresses run, don’t walk, to your nearest My Filosophy location and find your perfect match. Joeffer Caoc is exclusive to My Filosophy in Edmonton, and you won’t find these pieces anywhere else in town. Keep your eye on myfilosophy.com, too, because we will be the place to buy Joeffer Coac online!

The New Utility Pant

Tue, 07 Sep 2010 23:06:21 +0000

The term “utility pants” never lured me into thinking “OMG, I need those pants!” especially when you think of baggy, unflattering, khaki pants that you find on the “Screaming Deal!” rack of some major department store. I was never one for the “cargo” pants either. Keys, wallet, cellphone, chapstick: that’s what cute handbags are for.

Well, say “ta-ta” to your ratty, old “utility” pants and say “oh, hello!” to the wonderful world of Sanctuary Clothing. Based in Los Angeles, California, Sanctuary Clothing has made a name for itself by designing high quality and fabulously tailored casual pants. At first glance, they look like regular trousers but slip them on for the first time and you’ll fall in love. Their military inspired styles have been updated to showcase the best of the female figure. You won’t find super wide or super baggy features with Sanctuary – just clean and classic lines with a hard edge. They feel great and have the perfect amount of stretch for your daily activities. Yes, you may find a pocket mid-thigh but they’re far from “cargo.” The pockets are designed to keep necessities in, not sticking out.

They’re available in-store now but they’re not lasting long. The word is out and everyone wants to get their hands on the new Sanctuary!

New Courier Pant $128.00

Original Peace Pant in Herb $122.00

New Cruise Crop $138.00

Ode to the Boots That Have Yet to Arrive

Thu, 02 Sep 2010 21:32:51 +0000

I want to hear the crisp clean crumble,
Of dried leaves under my riding boots as we tumble,,
Down, down the hill, rolling in colours of burnt orange, browns and greens,,
Frolicking in fall hues as my pants stay put in my boot, pristine.,

The autumn wind will rise and swirl,
But I will stay warm, caressed by the finest Italian leather.
When the air becomes crisp, my knee-high boots will unfurl,
Out of the closet and paired with my Joeffer Caoc Obi skirt, cute in fall weather.

When my breath mists the air,
I’ll step out in suede booties and Bleu Forêt tights, what fanfare.
But that’s not all; my pewter wool Chloe Angus wrap will shine,
Paired with buttery brown leather, shiny gold buckles, entwined.

Oh Cole Haan and Donald J Pliner,
You’ve evaded my dreams and held me in boot-rapture.
It might only be September, but my mind is on leather and suede; materials finer.
I need your boots, my heart is yours, captured.

For whatever will I do, once fall fades to winter?
And the snow is three feet deep, what if I splinter?
There shan’t be a worry, because I’ll look smashing in OVER the knee boots!
It’ll look so hot with my Fidelity denim; a movement will start – grassroots.

There you have it, in prose form,
My ”Ode to the Boots That Have Yet to Arrive.”
But I know my boot-ardour is not alone; in fact Filosophistas will swarm,
As boxes of boots land and this poem will be decoded in closets, derived.

Until next time my Filosophistas,

XOXO,

– F

Whyte Avenue 6 Year Anniversary

Tue, 24 Aug 2010 17:43:08 +0000

We like birthdays. Good thing too, especially for you. We’ve got tons of great giveaways and promotions happening to celebrate our 6th year on Whyte Ave.

Joanna Bisley, Calgary jewelry designer, will also be on hand to showcase her newest creations and help us celebrate since she’s been with us since the beginning.

So stop in.. and we’ll show you how it’s done at My Filosophy.

My Filosophy Presents Fall Colors

Sun, 01 Aug 2010 20:27:19 +0000

Edmonton in the fall is known for its brisk mornings, cool air, and the ominous dread of winter filling the city. However, this transition season is full of fabulous fall fashions! The fall season has some amazing and rich colors on the runway, and they are just arriving at My Filosophy! Here are five of this season’s hottest colors featuring amazing new Sweet Pea, Weston Wear, and Joeffer Caoc tops that have just arrived in store. If you’re anything like us, you’ll fall in love with these gorgeous colors and fabulous pieces!

1. Purple Orchid

Weston Wear Rouched Wrap Top $145.00

2. Oyster Grey

Sweet Pea Sleeveless Top $125.00

3. Chocolate Truffle

Weston Wear Ruched Wrap Top $135.00

4. Lagoon

Weston Wear Elbow Knot for Nothing $138.00

5. Woodbine

Weston Wear Gabby $140.00

My Filosophy Summer Trend Report

Sat, 03 Jul 2010 00:53:09 +0000

The My Filosophy summer sale is underway, and it’s the perfect time to shop for some great pieces to enjoy for the summer! Here are four of the top fashion trends for this season that you can find at My Filosophy. Stop by before July 18, 2010, to enjoy great savings on these gorgeous trends!

1. Dramatic Draping

Joeffer Caoc Davidson Halter Dress reg. $385.00, 20% or buy 2 get your 3rd item for $5 until 07/18/10

One of the hottest trends for summer 2010 is clothing with elements of draping. Draping is a women’s best friend as it adds depth and uniqueness to garments. Magic happens when fabric is layered, gathered, and rouched. Our body imperfections are elegantly concealed and attention is directed to our best features.

2. Flirty and Fun Floral Prints

Hanky Panky Allover Busy Floral Low Rise Thong reg. $27.00, the more you buy….the more you save promo until 07/18/10

What says summer better than a fun, bold and colorful floral print? After months of bundled layers and solid colors, there is no better way to celebrate summer and add some cheer to your wardrobe than to indulge in a fresh-picked floral print garment. If you are not a big flower fan, you can still easily work the floral print trend into your wardrobe with accessories and shoes!

3. Gorgeous Shades of Nude

Karamea Danielle Dress reg. $325.00, 20% off until 07/18/10

The most popular trends seen on red carpets this season is clothing in shades of nudes. This versatile trend can be carried from day wear to evening wear and worn dozens of different ways! Best of all, there is a flattering nude for every woman. Nudes can be easily incorporated into your wardrobe and worn with pieces you already love. Black and nude look fabulous together, so try a nude top with your favorite black skirt or a pair of gorgeous nude pumps with your favorite black dress!

4. Dazzling Shades of Hot Pink

Chloe Angus Fuchsia Button Bamboo Wrap reg. $130.00, buy one get one 25% off until 07/18/10

Although nudes and white are dominating wardrobes this season, do not forget to add a burst of summer color to your wardrobe! This summer, hot pink is showing up in splashes everywhere. A great way to introduce this sizzling color to your wardrobe is with fun and easy accessories. If you love hot pink and want more; pair a hot pink dress with sexy pumps and great jewelry for a gorgeous summer look.

My Filosophy's summer sale goes on to July 18, 2010 so you will have plenty of time to take advantage of our great deals and check out these stunning trends!

Semi Annual Clearance Sale at My Filosophy!

Mon, 28 Jun 2010 18:24:13 +0000

If you’re noticing gaps in your summer wardrobe or are looking for a few more pieces to carry you through to fall, it’s the perfect time to stop by My Filosophy! Starting Saturday, June 26, 2010, My Filosophy will be marking down tons of your favorite clothing and accessories to get ready for the upcoming Fall collections arriving at the end of July. There is no better time to stock up on wardrobe essentials and unique designer creations to enjoy for the rest of summer! We have amazing deals on every item in the store. Some of the highlights of the sale include:

Shoes: Buy 1 get your 2nd for $50 including Donald Pliner, Cole Haan and Tsubo

Denim: Buy 1 get your 2nd for $60

Buy 2 items get your 3rd item for $5 (some restrictions apply)

Thongs: The More you Buy....The More you Save

And many more phenomenal promotions.....we need to make room for our fall goods!

For those of you that cannot make it into the store, we have set up an online promotion for everything in the online store to be 10% off. Use the promo code SS2010SALE to receive your online discount!

My Filosophy's summer sale goes on to July 18, 2010 so you will have plenty of time to take advantage of our great deals!

Call the 'sitter! You've got a Wine Tasting date with My Filosophy

Tue, 15 Jun 2010 16:48:32 +0000

Nothing to do on a Friday Night? Well, we may just have the solution for you!

Friday June 25, 2010, My Filosophy (along with Crestwood Wines and d’Lish Urban Kitchen) brings you a wine tasting event that you won’t want to miss. We are combining two of your favorite hobbies into one amazing night!

Experience the flavors of the world while indulging in fabulous Canadian fashions. Treat your palette to a sampling of different wines from Argentina, Spain and Australia while snacking on tasty treats from d’Lish Urban Kitchen to complement these diverse flavors. After that, the very helpful and friendly My Filosophy team will be on hand to assist you with whatever shopping needs you may have in our very warm and inviting boutique. Whether you need help finding that perfect summer dress, need a great pair of Fidelity Denim, want to collect more Hanky Panky Thongs, or oogle at the new Joanna Bisley jewellery, our team will be happy to treat you to a great personalized shopping experience.

For spending the evening with us, you will receive a sweet gift bag (valued at $40) and have a chance to take home a complimentary bottle of wine from the event (with minimum purchase $100 of My Filosophy wear – that is a week’s worth of Hanky Panky thongs!)

So call the ‘sitter and grab your friends to enjoy this lovely night of fashion, fine wines and great company!

Tickets are $25 can be purchased at any My Filosophy location or by phone

9674 – 142 Street 780.488.2334 ** Event will be held at this location

10744 – 82 Avenue 780.432.8001

Online Hanky Panky Sale: A Celebration of our Favorite Underwear!

Tue, 01 Jun 2010 21:51:02 +0000

Getting dressed in the morning used to start with the same debate; comfortable underwear with visible panty lines versus sexy underwear. Although putting on underwear is usually step one to getting dressed, I used to pick my pair for the day after my outfit was all ready to go. If I could get away with wearing my ugly, comfortable underwear, you can bet that’s what I was wearing for the day. If I was wearing a pair of pants or a skirt that would show visible panty lines, I would pick a pair of usually uncomfortable underwear that would ensure I had no visible panty lines. And when did I wear the sexier pairs in my underwear drawer? Well, honestly, never.

Thankfully, My Filosophy has resolved my daily underwear debate for good. After being introduced to their favorite underwear brand, Hanky Panky, I instantly fell in love. The Hanky Panky thong is everything you could want in a pair of underwear: comfort, no visible panty lines and sexy. At first I was skeptical, but all my doubts washed away. My Hanky Panky thong felt incredible, looked fantastic, and made me feel sexier and more confident. Needless to say, I threw out all my old, ugly and uncomfortable pairs of underwear and replaced them with new, gorgeous pairs of Hanky Panky in a rainbow of colours.

Hanky Panky, an American lingerie company, designs and produces hundreds of different colours and dozens of different styles. Not only is all their underwear flirty, feminine and sexy; it is also known for its incredible comfort and won’t cause visible panty lines. Every pair of Hanky Panky is made in the USA, and the company strives to be as ethical and sustainable as possible. What more could you ask for in a pair of underwear?

To celebrate our favorite underwear, My Filosophy is having a Hanky Panky sale at our online store. When you buy any Hanky Panky thong at www.myfilosophy.com between June 1 and June 14, you will receive 25% off every thong with the promotion code ASHBURY.

Shop to Support STARS Air Ambulance at My Filosophy

Thu, 20 May 2010 21:11:31 +0000

Shopping as a way to help the local community? Sign us up! For the past few months, My Filosophy has been selling eco-friendly totes for $2 with the proceeds going towards STARS Air Ambulance, but we'll be stepping up our game on Tuesday, May 25th, 2010. For the entire day, when you shop at My Filosophy's Whyte Avenue or Crestwood locations, we will donate 15% all regular priced items on your purchase to the STARS foundation. There couldn’t be a better day to update your summer wardrobe or buy that cute pair of earrings you’ve had your eye on!

Our fabulous designers are on board too! Gail Conzatti of KAIROS handbags has created limited edition wallets made exclusively for STARS. Crafted out of genuine leather, the KAIROS wallets will be available in a variety of colours and feature a unique star design. We also have Joanna Bisley, who will be visiting our Crestwood location for a Trunk Show on June 12th, designing jewelry specifically for this event made with her signature Swarovski crystals. These gorgeous accessories are a great way to show off your support for STARS while looking fabulous. They will also make excellent gifts for any STARS supporters in your life!

Both the Crestwood and Whyte Avenue locations will be open from 10:00am to 7:00pm on Tuesday, May 25, 2010 for our STARS Air Ambulance Charity Event. Hope to see you there!

Chloe Angus Trunk Show at My Filosophy

Thu, 06 May 2010 14:24:02 +0000

The Fashion Designer of the innovative Button Wraps is coming to Edmonton on Thursday, May 6, 2010 to My Filosophy’s Crestwood location!

Chloe Angus Design is a Vancouver-based, eco-chic company that creates fine women's apparel out of natural and sustainable fabrics. All garments are produced locally in Vancouver and fit women of all ages, sizes, shapes and backgrounds. Her designs strive to create balance in women's lifestyles whether from work or play, modern style or comfort and also simple lines with great fabrics.

Chloe will be in-store launching her new Bamboo Essentials Collections including a wide range pieces from tops to lounge pants, to the versatile skirt that can be transformed into a dress. So with Mother’s Day just around the corner, don’t be caught without a great gift! You’re sure to find a fabulous present with the Chloe Angus collection. The team at My Filosophy will also be on hand doing live demos on how to wear the wrap. Or you can visit the Chloe Angus section on our website for a video tutorial.

No need to R.S.V.P! Just drop in anywhere between 4pm and 8pm. See you there!

Check out Chloe Angus and My Filosophy in the Edmonton Journal by: Marta Gold, May 4, 2010

My Filosophy hosts Men's Night for Mother's Day

Wed, 05 May 2010 20:36:16 +0000

Don’t panic! Yes, Mother’s Day is just a few days away, but My Filosophy has everything you need to impress her. We will make it super easy for you to shop around for her…and of course…for yourself! How will we do that, you ask? Well, for starters we have slider burgers from Delux Burger Bar and complimentary beverages just for you! The Fashionistas at My Filosophy will show you gifts that she will love.

We have sexy and fun new Hanky Panky’s (p.s. all girls love underwear!) in amazing new colors in thongs, boyshorts and vikinis. You can’t go wrong with Hanky Panky's (trust us on this one)! We also have Chloe Angus bamboo wraps that you can wear in about 20 different ways! Kairos Handbags , from Vancouver, will be a sure hit. Whatever her lifestyle is, we have a handbag that would be the ideal fit as they are in made with Italian leather, suede or canvas bags. And of course, you cannot go wrong with jewelry from Calgary based designer Joanna Bisley . All of Joanna’s pieces are one of a kind creations with Swarovski crystals, fresh water pearls and semi-precious stones. These pieces are truly stunning.

Or why don’t you shop for yourself? We have new Leather Island belts, and clothing from Georg Roth , Civil Society, English Laundry and Horst.

Men's Night is this Wednesday, May 5/10 at our Crestwood location.

Joeffer Caoc Trunk Show at My Filosophy

Thu, 08 Apr 2010 05:56:36 +0000

A sneak peak at Joeffer Caoc's Fall/Winter Collection

After a wonderful show at Western Canada Fashion week, My Filosophy is giving you the opportunity to shake hands with "The King of Canadian Fashion" as FLARE magazine has nicknamed him. Fans of Joeffer Caoc are looking forward to classic lines with a twist to your everyday wear. Feminine, sexy and elegance come to mind when you think of the Joeffer Caoc line. Beautifully draped, knit fabrics are so versatile and can be dressed up for that wedding in the summer, or a shopping date with the girls. My Filosophy carries the largest retailer of this fantastic collection anywhere in Canada. We are seeing fabulous new silhouettes and bright new colors in his Spring line (in our store now!) and expect only great things with his new Fall/Winter collection.

So come on over and see what all of the fuss is about!

When:

Thursday April 8, 2010 -- 2pm - 8pm My Filosophy
Crestwood
9672 - 142 Street
780.488.2334

Thanks to all of you whom checked out the show tonight! We had fun and hope you did too!

Jason Matlo Trunk Show at My Filosophy

Fri, 02 Apr 2010 20:47:55 +0000

Jason Matlo comes to Edmonton!!

Inspired by art forms, historical silhouettes and the diverse culture of Canada, Jason Matlo brings his creations to you! Combining structure with graceful elegance in this BABE and Jason Matlo Collections, My Filosophy is opening its doors to locals fans of this great Vancouver designer, bringing in new pieces from his new collections that are absolute must-haves for any wardrobe. Fabulous draping, luxurious materials, and simple forms make Jason Matlo's pieces perfect for an evening gala at the Art Gallery or walking around a nice Spring day on Whyte.

Bring your girlfriends! This event is better with company!

When:

Saturday April 3, 2010 -- 11am - 3pm That's tomorrow!!
My Filosophy
Crestwood
9672 - 142 Street
780.488.2334

P.S. Jason Matlo's Runway show starts at 8pm tonight!

You can still grab tickets to the show on location at Transalta Barn 10330 - 84 Ave.

There's still time! Still haven't found a grad dress?

Sun, 07 Mar 2010 06:22:56 +0000

'Tis the season... Grad Season that is! Whether you're graduating from High School or Post-Secondary, we have what you're looking for! Bring your mother, sister, cousin and friends! My Filosophy's the perfect place to try on a variety of different dresses for your special day. We've got Jessica Mcclintock, Jason Matlo, Joeffer Caoc and AXL for whatever style you're looking for. Come into our Whyte Avenue location and we'll fit you into as many dresses as we have. Even if we don't have it, we can order anything in from the Jessica Mcclintock website. We've even got fabulous formal jewelry from Calgary-based designer Joanna Bisley. Swarovski Crystals and Fresh water pearls are the perfect accessory for your perfect dress! So hurry in, cause time is going by fast!

Crestwood turns Three! March 13, 2010

Thu, 25 Feb 2010 22:34:01 +0000

Three glorious years have passed and it's time to once again celebrate the anniversary of Crestwood! We love a good party, so come out and help us celebrate because after all, we couldn't have done it without you! We want to show our appreciation to you, our My Filosophy friends, for all of your continued support.
Drop in anytime between 10am-6pm on Saturday March 13, 2010 and check out the great promos and giveaways we've got planned for you!

Also, come and check out Gail Conzatti of Kairos Handbags! She'll be in town for the celebration and will be taking special orders on your favorite Kairos bags!
Check out http://www.kairos-designs.com/index.html to get a head start on how you can make a Kairos bag, Your bag!

We'll still have some great new Spring pieces like our new line Weston Wear, Cole Haan Spring Jackets (Must Have!), new Fidelity Denim, Margaret M trousers, and fantastic new colors for our Hanky Panky's!

So mark your calenders and save the date!
Hope to see you soon!

Denim, Denim Everywhere and Not a Pair to Wear

Fri, 06 Nov 2009 12:00:00 +0000

Filosophistas, do you fear jean shopping? Shopping for the perfect pair of jeans can be a nightmare. We have all had it. They are too short, too long, don’t flatter the hips, don’t flatter the bum, gap in the back…. oh and the dreaded muffin-top. (Admit it! It has happened to the best of us.) Although finding that great pair of denim can seem to be a challenge as insurmountable as climbing Mount Everest, taking the time and effort is well worth it. Once you have found the perfect pair, you will want to live in them. Literally! Here are a few tips: - Come prepared to try on a bunch of different pairs. - Don’t get discouraged if the first pair you try don’t flatter you. With the many different cuts and washes available today there is something for everyone. - Refuse to believe that your body wasn’t meant to wear jeans. Everyone is able to rock a great pair of jeans. - Remember jeans are a great investment. They can be dressed up or dressed down and never go out of style. Good quality denim should last a long time. - Ask for help. A good clothing boutique – like My Filosophy – should know their denim and know what looks good on. Ask! They will want to help you find the perfect fit. Don’t dread denim! Find your perfect fit.

My Filosophy is Pink!

Sat, 31 Oct 2009 17:00:00 +0000

We have all been affected by someone battling breast cancer – mother, grandmother, sister, wife, cousin, friend. We know the pain they endure and have witnessed the strength they muster when is seems that no one else could go on. In celebration of the never-say-die spirit of those touched by breast cancer, My Filosophy is hosting My Filosophy is Pink! on November 3. 25% of regular priced merchandise and 15% of sale merchandise will do directly to support the Canadian Breast Cancer Foundation – Prairies/NWT Region Bring your girlfriends, moms and sisters down to My Filososphy and check out the many great products we have to support breast cancer – pajamas, Hanky Panky thongs and Fidelity Jeans. We very proud to support the many courageous woman fighting breast cancer. Hope to see you on November 3.

Walking in a Winter Wardrobe

Fri, 09 Oct 2009 13:00:00 +0000

With the first snowfall of the year behind us, Filosophistas are looking for a way to stay warm and fashionable this season. For your feet, try the Cole Haan Air Juno Tall Boot. Waterproof lined leather with patented Air Nike technology allows for maximum comfort and warmth. SCHWiiNG, a Montreal-based design group, creates wearable sweatshirts. Their structured designs offer any Filosophista the chance to be comfortable while still looking put together. Pair your SCHWiiNG sweatshirt with a pair of dark wash Fidelity jeans and you are set to curl up by the fire. Chloë Angus has perfected the wrap with her versatile wool design. Wearable in a variety of ways, this wrap is a wardrobe must have. A Chloë Angus wrap works just as well paired with jeans and t-shirt, as it does with your holiday party dress. Angus has warmed up the dull winter colour palette with a striking lime green, a classic aubergine, a jewel-toned peacock green, and an ocean blue that will have you dreaming of a tropical getaway. Let My Filosophy keep you snug this winter with our sizzling styles.

Joeffer Caoc at My Filosophy

Mon, 05 Oct 2009 00:00:00 +0000

Joeffer Coac has been heralded as the “King of Canadian Fashion”. Joeffer’s double layer jersey collection is a popular item at My Filosophy. Caoc’s unique designs and incredible knowledge of how to dress a woman’s body, make his clothes a stand out on anyone. My Filosophy is pleased to be hosting Joeffer Caoc and his Spring/Summer 2010 Collection. The true Filosophistas will be the first to try his Spring/Summer collection at our Crestwood location (9674 - 142 St.) on Tuesday, October 6 from 3 - 8 p.m. You will forever want to wear Joeffer Caoc once you meet the “King of Canadian Fashion”. Check out Joeffer Caoc, three time winner of Canadian Designer of the Year, at www.joeffercaoc.com

It’s Hip to be Square!

Wed, 23 Sep 2009 22:24:21 +0000

My Filosophy’s most popular bag is the Copper Union Square Patent Tote. It is so multi-purpose, can be your weekend bag to a beautiful laptop bag. The Canadian Designer Gail Conzatti also known as Kairos Designs, knows very well how important a high quality bag is to every women. We throw everything we can into our bag. If it can fit then we will carry it. How handy would’ve an umbrella been at the AC DC concert? And an umbrella would fit in the Union Square Tote. Filosophistas not only love this bag for how handy it is but also how eye catching it is. The vibrant copper easily blends in with your fabulous style and can be taken anywhere you desire.

All the Single Ladies......

Tue, 15 Sep 2009 22:59:27 +0000

What better way to spend your evening? How about setting up a private party for you and all your girlfriends?!!!! It’s like when you have all your friends over to get ready before a night out on the town. When you try on different outfits to show each other what you will wear that night or even when you swap pieces, maybe my hot hot skirt will look so much better with your sexy halter top. It’s great having your friends to tell you what looks good and what doesn’t. When you book your private party, My Filosophy will include refreshments and make sure you all have an enjoyable evening. A perfect atmosphere to enjoy the company of your girlfriends and do your most favorite thing in the whole wide world...shop till you drop!!

You are Cordially Invited!

Thu, 10 Sep 2009 00:00:00 +0000

You are cordially invited! That one special day of the year has finally come around again, it’s our birthday! We are ready to celebrate our 5th year of living, breathing and loving fashion at My Filosophy. What better time to do what we love and find a perfect outfit to wear for such a joyous occasion. What to choose you ask? From the fabulous dresses on display from designers Jessica McClintock, Joeffer Caoc to the new threads from Canadian Designers Joanna Bisley and Gail Conzatti and don’t forget the amazing accessories and jewelry by Bisley, purses by Kairos, shoes by Cole Haan and Donald J. Pliner and anything else you could ever dream of to complete that “to die for” ensemble. With so many chic designer labels all at your finger tips, the perfect party pieces are sure to be found. If you can’t decide on just one who cares! As I say the more the merrier, who says you can’t do a quick change to continuously impress, make jaws drop and even stop traffic on your birthday! Come help us celebrate with Canadian Designers Joanna Bisley and Gail Conzatti and find your own drop dead gorgeous outfit at My Filosophy on September 12, 2009 from 10am to 6pm. We can’t wait to see you all there!

Back To School Jean

Mon, 10 Aug 2009 00:00:00 +0000

The calendar always seems to move so much faster in the summer months, it is already the middle of August. Vacations are coming to a close and the kids are starting to go back to school. Even though it is been a few years since I have had to return to the books in September the idea of back to school shopping always has stuck. Among other things I always pick up a few pairs of jeans this time of year. So I thought this would be a perfect opportunity to introduce you to the new fall line up from Fidelity! Every year they bring back classics and introduce some future classics. So here is a break down of the new styles from Fidelity. Roxanne – The Roxanne is a high waist trouser, the rise will be around or just under the belly button, and the leg will be cut like a trouser pant, more relaxed in the thigh, fuller through the leg and finished with a heavy cuff. This is a great jean to dress up and wear to the office with a Joeffer Caoc top, or on the weekend with a cozy cashmere sweater. Supreme – The Supreme is a mid rise boot cut not unlike the classic Belladonna from Fidelity, however the unique thing about the Supreme is that it has been cut smaller in the waist for the classic hourglass shapes. So if you always have that annoying gap in the waist of your jeans then the Supreme is exactly what you are looking for. A boot cut is a great classic cut; it looks amazing on all body shapes. Fitted through the leg with a slight flare at the bottom with enough room to fit that beautiful new Cole Haan boot under! Magnolia – The magnolia is another classic boot cut shape and the uniqueness of this cut…is that it is cut 2 to 4 inches shorter then regular Fidelity cut. That is right ladies of a shorter stature the 30 inch inseam has returned. Say a fond farewell to your tailor they will have to work on someone else’s jeans because you are going to find them just skimming the top of you new Donald J. Pliner FLAT boot! Along with these new fun designs from Fidelity you can expect to see all the classics cuts as well, Belladonna, Hyacinth, Tigerlily, Japan Rose, Skip, Scoop, Octavia, Lotus, Honeysuckle…etc. Come on in so we can find your perfect back to school pair!

My Boots

Wed, 22 Jul 2009 23:45:21 +0000

Boots have arrived at My Filosophy! Fabulous boots, beautiful boots, badass boots, and best of all comfortable boots! That’s right I have to give it up to the teams at Cole Haan and Donald Pliner, because this year they have out done themselves and have brought to the table some truly outstanding boots! Boots have always been my favorite thing about fall, something about pulling leather over your calf that makes you feel powerful. What can you not do in a fabulous pair of boots? What single item has the ability to make you feel truly feminine? A great pair of boots can not only transform an outfit, it can change an attitude. You have to admit when you are wearing boots you are ready for a fight…you are looking people up and down and thinking my boots could take you. A Great pair of boots is a modern women’s armor. They protect us from the elements, weather or otherwise, it’s no accident that everyone female superhero comic book or otherwise has her own signature pair. No reason you shouldn’t have a pair yourself! As my superhero Nancy Sinatra immortalized “These boots are meant for walking, and that’s just what they’ll do!” Ready ladies…start walking!

Sale Time at My Filosophy

Fri, 03 Jul 2009 00:40:10 +0000

Here at My Filosophy we only have sales twice a year. So you know when we do have a sale we go big, and this season is no different. We have some show stopper deals! Including, Cole Haan Shoes and boots, Fidelity Denim, those incredible thongs that cannot be named, and …well everything else! When does this unbelievable sale start…well it already has! And you better get in here because lil’ Miss Filosophy shopper is trying on that Joeffer Caoc dress you’ve been eyeing all season…and you know what it’s the last one left! What are you waiting for? Get in here already!

Gold and Silver…Complimentary or Catastrophe?

Sat, 20 Jun 2009 22:45:50 +0000

Every woman has likely stopped in the middle of her dressing routine to ponder what jewelry to wear. My first problem is choosing between gold and silver. Recently, I realized that I shouldn’t be choosing, but rather mixing! This is especially easy to accomplish with the new Gillian Julius solid gold and silver tube bracelets at My Filosophy. Held together with gorgeous leather bands in an assortment of neutral colors, these bracelets will take your outfit from great to stunning! If you are still shy about mixing your precious metals these beautiful bracelets are also in separate silver and gold. Come in to My Filosophy today and check out these new and truly unique pieces!

Light Jeans Don’t discriminate!

Sun, 31 May 2009 19:21:35 +0000

Light jeans have gotten a bad rap in the past few years as being an instant way to gain 10 pounds! But it isn’t true, lighter washes can be just as slimming as a darker wash, and are super cute and great for the summer. The key with looking slim in denim is finding the right fit, fading, and shading. Denim can be faded and manipulated to make thighs look slimmer, legs longer, hips smaller, and tushies tighter…or curvier if need be. Try on many different styles to find the perfect fit for you, and if the wash is a little lighter then Stacey and Clinton have recommended just try it, and be pleasantly surprised!

Bondage Meets Beauty

Sat, 16 May 2009 00:00:00 +0000

Jason Matlo ready-to-wear designer from Vancouver opened Edmonton Fashion Week with a bang, I mean when thigh high patent leather boots walk down the runway I take notice. When the models have long horse hair pony tails it tends to get my attention. However nothing keeps my attention longer then impeccably beautiful clothes, and Jason’s show held my attention from start to finish. His pieces stood out among the shiny patent leather to show their true beauty. His impeccable tailoring was clear from the first sheath dress to the amazing pant suits. A true testament to his ability that his clothes over powered the bondage hardware. Myself and the rest of fashion lovers were treated to a show of true fashion, a delight to all the senses, and true idea of who Jason Matlo is as an a designer and person, an elegant, rock star-type. We are so pleased to welcome Jason Matlo to our My Filosophy family, come in and check out his latest collection and incorporate a little elegant rock star into your own wardrobe!

Hank You Very Much!

Tue, 12 May 2009 00:00:00 +0000

What is the perfect gift? What promises to fit, and excite? Hanky Panky thongs of course! The one-size-fits-all miracle underwear, are amazingly comfortable, incredibly cute, and totally addictive! You can never have too many, and with the constant stream of new colours and patterns there is always a need for one more. Luckily enough for you gift-givers My Filosophy has a selection like no one else, and so even the most addicted fan can find a colour new to her! A gift that promises to get you a little Hanky Panky!

Tweet Tweet

Fri, 01 May 2009 17:12:54 +0000

We're Tweeting! My Filosophy has jumped on the Twitter band wagon (follow MyFilosophy on Twitter), and our wagon has enough for all of you filosophistas out there! Start following us and we’ll keep you in the loop about all your favorite My Filosophy designers. New Gentle Fawn arrives. We’ll Tweet, new Joeffer… we’ll tweet about that. New Donald J. Pliner… we will definitely tweet about that! An event is happening at the store… you can be sure that is going to be tweet-worthy. I think you get the idea, we plan on be active tweeters! Check out http://twitter.com/myfilosophy and become one of our followers. Have a Tweetastic Day, My Filosophy

Wedding Season

Mon, 27 Apr 2009 18:30:39 +0000

As summer approaches our mailboxes begin to fill with the familiar linen paper, lace adorned wedding invitations. As we fill in out the RSVP cards your mind always travels to “what am I going to wear?” A question we hear often at My Filosophy usually followed by… What is appropriate? Can I wear black? Is this neck line too low? The answers… It depends; it depends, if you have to ask…yes! The wedding rules are always changing, black is becoming more accepted, but try punching it up with colourful Joanna Bisley jewelry or a bright Chloe Angus button wrap. Colour in my mind is always the best choice and instead of thinking black slimming….think well designed slimming! Joeffer Caoc’s dresses and separates come in bright beautiful summer colours and are cut and gathered in ways to hide any imperfection. So regardless of the wedding theme, destination, or time of day remember My Filosophy’s got you covered. But remember filosophistas there is only one girl wearing white that day!

Shoe Shrine

Fri, 06 Mar 2009 22:01:33 +0000

When it comes to building your wardrobe, everyone has one thing they cannot get enough of. For some it’s their designer jeans (Fidelity Jeans anyone?), for others its handbags, and for the Filosophista’s at My Filosophy it’s shoes. We worship them! We all have extensive collections, taking up closets and in some cases rooms! Can you blame a girl? With all the season’s great wedges, sexy heels and cute flats at My Filosophy, everyone is sure to squeeze in room for a few more pairs. Donald J. Pliner makes a statement with his striking python heels and classic wedges that combine beauty with comfort. Speaking of comfort, no one does it better than Cole Haan. He incorporates Nike Air Technology in all his new shoes and sandals this spring. With bold, bright fuchsias, turquoises, reds and metallics, you can buy one in every colour to go with all your spring outfits. For flats make Whyte Avenue your destination. French Soles, the cutest ballet flats that are as comfortable as slippers, just arrived. With all types, colours, and textures, there’s a perfect pair for everyone. Come in and find your sole-mate…

Grad is near, and grads are here!

Sat, 21 Feb 2009 13:24:44 +0000

Jessica McClintock frocks are in full force and grads from all over are taking advantage of the seasons trendiest styles. Some have opted for the long, elegant, traditional grad dresses. However, most are going for the young, cute and flirty short dresses. So the question is, are girls these days a little more practical then girls of the past? Are they actually thinking about wearing their dress twice? I think the answer might be YES! As much as I loved the long train on my grad dress, the footprints never really came out… And although there is still a chance I may go to a Millennium themed ball, the more likely reality is that my own Jessica McClintock grad dress will forever remain in its garment bag. It seems the students this year may have actually become the teachers. From all of us here at My Filosophy congratulations Class of 2009!!

Rainbow of Wraps

Sat, 14 Feb 2009 10:23:12 +0000

There are many things we Filosophistas value in our wardrobe. Exceptional fit, flattering colours, superior materials, but one of the best qualities to find in any item entering our closets is versatility. And no one does versatility better than west-coast girl Chloe Angus. Her bamboo wraps are not only made of eco-friendly bamboo with its kitten-soft texture, they come in an array of rainbow colours and safari neutrals sure to compliment any outfit. Beyond the many colours they are available in, you can style them dozens of ways. From a sassy vest, to a great bathing-suit cover, or a clever halter, the possibilities are endless. Available in short and long styles, pick up yours and use your imagination to create your own signature look.

Spring has sprung... almost

Mon, 02 Feb 2009 11:12:36 +0000

The ground hog saw his shadow... and all I can say is “Oh no you didn’t!”. February is here and spring is in sight. Let’s be honest, December was a brutal month. The endless snow falls, the hollowly winds, and of course not to be forgotten the bitter cold. This year we deserve an early spring! My plan to make sure the little fury guy eats his predictions is self-fulfilling prophesy. I am packing up my sweaters, putting away my winter boots, scarves and mittens I was smitten but it is time to meet my Tupper wear. I will start by filling my closet with Ronen Chen’s bright corals, pinks, and teals, adding light cotton large print skirts, and dresses. Don my feet with every new bright coloured open-toe Cole Haan, and Donald J. Pliner wedge. So help us bring spring to Edmonton, stop by My Filosophy and do your part.

Jessica Jensen handbags arrive

Thu, 22 Jan 2009 22:48:31 +0000

My Filosophy welcomes new designer Jessica Jensen to our every growing handbag collection. Now, a Filosophista never plays favorites, but I L.O.V.E, love these bags. The elegant design, the feel of the leather, the adorable and outrageous girly pink suede lining, give me more goose bumps than my first kiss. Her collection is full of variety. From the practical Market Totes, to the classic Grace Portfolio Clutch, right to the ultra-hip Harmony Hobo. These bags will dress up any outfit and make you stand out in a sea of ‘C’ monograms!