Filosophista’s, I have some amazing news! My Filosophy’s annual Customer
Appreciation Night is just around the corner! Come celebrate with us on Thursday,
December 2 at our Whyte Avenue location and Friday, December 3, 2010 at our
Crestwood location. We’d like to thank you for your support and we hope that you will
come and celebrate with us. We will have great food from d’Lish and this year we are
doing a wine tasting from our friends at Gnoble Wines!

Check out our fabulous in-store promotions (one day only) that you, trust us, will not
want to miss! This is a great opportunity to have style experts on hand to help you pick
up your holiday outfit or accessories. We can also help you start or finish your Christmas
shopping by finding that perfect gift for everyone on your list.

Come see everyone from 4 to 8pm on Thursday, December 2 at our Whyte Avenue
location and then again on Friday, December 3 at our Crestwood location from 4 to 8pm.

See you then!

XOXO
-F

Filosophistas, you know the feeling. You’ve been searching high and low for the perfect present and Christmas is getting closer and closer. You’re getting desperate and next thing you know, almost everyone on your list has *gasp* “gift card” written next their name!  Don’t fret. Fashion experts will be on hand Saturday, November 20, 2010 at our Crestwood, Whyte Avenue, and Southgate locations to help pick out gifts for anyone on your list.

While shopping, you’ll be helping the Stollery Children’s Hospital Foundation as My Filosophy will donate a portion of each purchase to support the Stollery. ‘Tis the season to be giving and we’ve definitely caught on.  We’ll be selling our eco-friendly recyclable totes for just $2, with proceeds go to the Stollery Children’s Hospital Foundation.

Both Crestwood and Whyte Avenue will be open from 10:00am-6:00pm. Southgate will be open from 9:30am-9:00pm. Looking forward to raising more for the Stollery Children's Hospital Foundation. See you then!

XOXO

- F

Filosophista’s I have 2 words for you: Joanna Bisley. The talented Albertan designer will be at our Crestwood location on Friday, November 12, 2010 from 4:00pm – 8:00pm. Joanna will be at our new Southgate Accessory Kiosk on Saturday, November 12, 2010 from 10:00am – 6:00pm.

Filosophista’s I have 2 words for you: Joanna Bisley. The talented Albertan designer will be at our Crestwood location on Friday, November 12, 2010 from 4:00pm – 8:00pm. Joanna will also be at our new Southgate Accessory Kiosk on Saturday, November 12, 2010 from 10:00am – 6:00pm. (By the way, if you haven't visited us at our newest location . . . what are you waiting for? We have the most unique and fun gift ideas and stocking stuffers for everyone on your list!)

Joanna will be bringing her amazing Winter and Holiday collection complete with Swarovski crystals, pearls and sterling silver! Every girl needs a little sparkle this season and Joanna's pieces are just the thing! Perfect for all the Christmas parties I’ll be attending and of course I’ll be able to cross of my mom’s, sisters and a few girlfriends’ names off my shopping list. I’ve got the date marked on my calendar and am counting down the days! See you then.

 XOXO

- F

Dear Filosophistas,

Last year something horrible happened to me. My holiday shopping list was growing instead of shrinking. What’s worse, a certain date was looming and I still had no idea what to get most of the ladies on my list.

But not this year, Filosophistas. This year, I’m ready and I won’t have to resort to something horrid like shampoo. (My most un-Filosophista moment.)

This year I plan on attending Canadian designing darling Chloe Angus’ Trunk Show and Designer Showcase at My Filosophy. The Vancouver designer’s Trunk Show is Friday, November 5, 2010 from 4:00pm to 8:00pm at My Filosophy’s Crestwood location. The next day, I’m hopping over to My Filosophy’s Accessory Kiosk at Southgate Centre for Chloe Angus’ Designer Showcase from 10:00am to 6:00pm on Saturday, November 6, 2010.

I plan on meeting Chloe Angus and watching her demonstrate how to wear her oh-so-chic wrap (which, by the way, can be worn over 20 different ways!).So there you go, Filosophistas. In one fell swoop, I’ll have picked up wraps for:

• My Mother
• My Sister
• My Sister-in-Law
• My Mother-in-Law
• My two best friends
• And my Brother’s Girlfriend
• And… myself. (I really need the new fall colour in cobalt. No, lime. No, both!).

Well obviously I still have a few kinks in my holiday shopping list to work out. But, with all the gorgeous choices in colour and fabrics (bamboo cotton and wool) these are decisions I like to make.

Until next time Filosophistas,

XOXO

– F

My dear Filosophistas,

There are no qualms about it, I love to shop. But for me, it’s so much more than that. I am not one of those women who simply settles for so-called ‘retail therapy.’ No, I love the hunt. I adore the meticulous search of finding exactly what I’m looking for. I love trying on the gorgeous item and finding it was practically made for me. Then, the trip conquered, there’s nothing better than having it wrapped up in pretty paper and sent home with me. Ahh… shopping.

But Filosophistas, I have something to admit. Around this time of year, I begin to panic. You see, my hunt & gather abilities begin to pitter out horribly around Christmas. Here is my confession: I can’t shop for others. I get all in a tizzy of:

“What if it doesn’t fit?”
“What if they think it’s ugly?”
“What if they never wear it?”
“What if they think I have no taste?!”

So my dears, I was so relieved when I found out about My Filosophy’s Baby & Me event. Not only is it free, but if you RSVP before the date, you get a fantastic gift. So, Filosophistas, RSVP by either calling either My Filosophy store or email at rsvp@myfilosophy.com

Then, show up on Wednesday October 20th from 4pm to 8pm at My Filosophy’s Crestwood location and Princess & the Pea in Crestwood Mall. There, you’ll get shopping help for everyone on your list from fashion experts at both My Filosophy and Princess & The Pea. Enjoy a stress-free shopping experience and enjoy appetizers provided by d’Lish Urban Kitchen & Wine Bar. What could be better you ask? If you spend at both stores, Filsophistas, you get an amazing swag bag.

Only an un-Filosophista would dare not attend this event. Because ladies and gentlemen, if you do attend the Baby & Me event, something fabulous happens… you can go back to shopping for yourself, stress free!

Until next time,

XOXO

—F

You know the feeling: The one where you’re opening the box, turning the corner or browsing in the jewelry case, and suddenly, you spot the perfect piece. It’s love at first sight and you have to have it. Filosophistas all across Edmonton are experiencing these strong feelings for My Filosophy’s newest jewelry brand, dConstruct.

Coming to us from the Winnipeg, these stunning pieces are made with 40% eco resin and are a great conversation piece. Because of the organic and hand made nature of the pieces, no two pieces are exactly alike, and your piece will truly be your own! dConstruct jewelry is great way to effortlessly add color or a bit of flair to any outfit. There are dozens of different patterns and colors of dConstruct jewelry, and there is a piece that everyone will love.

My Filosophy is now carrying dConstruct cuffs, earrings, rings and necklaces! The price point is fabulous both for you and for those on your holiday shopping lists, with prices ranging from $25.00 to $45.00. dConstruct jewelry is currently available at both Whyte Avenue and Crestwood locations so run, don’t walk, to your nearest location and try a few of these gorgeous pieces on! The line will also be available October 30, 2010, to January 8, 2010, at the My Filosophy Pop-Up-Shop in Southgate Centre.