My Filosophy is pleased to announce that it has been recently selected as a finalist in the 2011 Alberta Business Awards of Distinction in the Small Business Award category. My Filosophy is the only company from Edmonton to be named in this category.

The Small Business Award of Distinction is given to the small business owner who best reflects the outstanding spirit and success of the province’s small business community.

This great honour was announced by the Alberta Chambers of Commerce on December 20, 2010. Along with being a finalist for the Small Business Award, My Filosophy is also eligible for the prestigious Premier’s Award of Distinction.

“We are extremely proud of our success,” says Tannis Davidson, President of My Filosophy. “We have grown so much through our locations and our online store and we’ve been able to give back tothe community. We’ve always tried to offer something different.”

The awards will be announced at the gala dinner on March 4, 2011 at the Marriott River Cree Resort in Edmonton. For more information, please go to the Alberta Business Awards of Distinction website at www.abbusinessawards.ab.ca

This is not the first time My Filosophy has received recognition for its excellence. In October 2010, My Filosophy won a prestigious award from Edmonton’s Chamber of Commerce for Best Small Business of 2010.

Dear Filosophistas,

In my travels, the #1 thing I wish I had with me while abroad was my washer and dryer. Sadly, a Maytag doesn’t fit in my suitcase nor does it follow the 50lb weight limit.

Luckily, SOAK came to the rescue. Soak is a rinse-free solution to all my washing issues. This modern care formula is perfect for washing your gentlest of fibers or for garments that need a quick booster-upper.

With 1 tsp of SOAK in a cold water basin, it will bubble up like your favorite detergent. Throw your clothes in and walk away for at least 15 minutes. When the time is up, pull your clothes out and gently squeeze out any excess water. Then, just hang to dry. That’s right, no need to rinse. Your clothes will come out smelling fresh and revitalised for the next wear. It’s that easy. Just soak.

This miracle formula is available in 3 great scents – Flora, Aqua & Celebration. There is even a Scentless version for those with sensitive skin.

Pick up a bottle of SOAK for your travels and to use at home. (A gift to your unmentionables).

The pressure builds as you plan to ring in the New Year in the most extravagant way.
Overwhelmed by a myriad of questions: who, what, where and most importantly,
what are you going to wear? Whatever you do, do it fashionably. Rest assured, My
Filosophy will never let you down. To help this much-anticipated evening live up to your
expectations, here are a few must-haves:

The Dress that Makes the Outfit

My perfect New Year’s Eve includes decadent macarons, two flutes and a bottle of
pink Veuve while curled up by the fireplace dressed in my fabulous best, Joeffer Caoc.
Whether your NYE is a lavish dinner at a fancy restaurant or sipping bubbly at a rooftop
party, a Joeffer dress will ensure you will be unforgettable. My NYE picks? The Naomi
turtleneck dress for a sexy minimal look or the Striped Artist dress that is sure to make
a statement! If dancing the year away is your plan, Cole Haan’s Stephanie pumps are
your feet’s best friend. Made in luxurious pine suede with Nike Air technology built in,
they are stylish yet comfortable. Top off your outfit with Joanna Bisley’s Swarovski-
adorned jewelry – after all, ‘tis the season to sparkle. Before you rush out to watch the
fireworks, don’t forget your Chloe Button Wrap. It’ll keep you warm without concealing
your gorgeous outfit.

The Unmentionables and a Few Mentionables

A big night such as this cannot be spoiled by any fashion crisis. Urban Aid’s purse-
sized On-the-Go kit helps prevent mishaps, from a lost button to spilled wine, so you
can end the night looking just as stunning as you started it. Of course, what would NYE
be without a sexy Hanky Panky thong? It’s oh-so-comfortable you forget it’s even there.
Plus, its purse-friendly packaging makes it easy for you to carry a spare for the day after
– you never know what the New Year will bring.

Celebrating the New Year in high style comes with a price, but don’t fret. The Hollywood
Hangover Kit has everything you need so you feel as high-spirited as you did the night
before. A hot or cold ice bag, effervescent tablets and a silky eye mask guarantee a
good night’s sleep.
When the clock strikes 12, there’s no need to run away like Cinderella. Face the New
Year head-on looking absolutely captivating!

Your modern-day fairy godmother,

-
F

Dear Filosophistas,

You may have heard about it. You may have seen it. Well now, you can finally have it!
The flipFOLD – Ultimate Folding Tool has arrived and is waiting to be yours. My Filosophy is the place to buy flipFOLDS in Canada.

With the flipFOLD, your closets and dresser drawers will be organized in no time! It’s simple – Flip, flip, flip and Fold!
Like many, I saw it on “The Big Bang Theory” with the oh-so-popular Sheldon using it to fold his fresh-out-of-the-dryer clothes. Watch as he folds his clothing, including socks.

The flipFOLD really is the ultimate folding tool. With a rating of 6 out of 6 on starreviews.com, it’s a tool you simply cannot live without. It folds short sleeve shirts, long sleeve shirts, hoodies, sweaters, pants and towels in only 5 seconds. Best of all, your clothes will be a nice consistent size every time! It’s great to use for packing too.

The flipFOLD comes in 10 amazing colours – yellow, orange, pink, lavender, purple, black, grey, hunter green, lime green and blue . It is the perfect gift for anyone on your list including those who have troubling folding and organizing or those who like their closet to look a certain way.

FlipFOLDs are available online at myfilosophy.com or in store. Remember, if you order online, free shipping is applied to orders over $75 so pick up a few and other really great gift ideas including Hint Mints, Hollywood Fashion Products, Hanky Panky and more!
 
Happy Folding!

Well, it’s finally your turn gentlemen. Our Men’s Night is right around the corner and it’s the perfect guy’s night out. We provide the burgers from Delux Burger Bar and some tasty beverages and all you have to do is give us your shopping list.

You leave with a belly full of bevies & burgers and your holiday shopping done. Done? DONE.

Here’s how it goes – you say, “I need gifts for my mom, my two sisters and my girlfriend/wife.” We round up some possibilities and you sit back and enjoy another beer. What could be better? How about another burger courtesy of Delux Burger Bar?

But gentlemen, there is another option here. You can always come and do some shopping for yourself. Everyone needs a little wardrobe sprucing up during the holidays. No one wants to be caught under the mistletoe in a moth-eaten sweater.

Drop in at My Filosophy’s Crestwood location on Wednesday, December 15, between 4pm & 8pm for the best holiday shopping experience.

Filosophista’s, I have some amazing news! My Filosophy’s annual Customer
Appreciation Night is just around the corner! Come celebrate with us on Thursday,
December 2 at our Whyte Avenue location and Friday, December 3, 2010 at our
Crestwood location. We’d like to thank you for your support and we hope that you will
come and celebrate with us. We will have great food from d’Lish and this year we are
doing a wine tasting from our friends at Gnoble Wines!

Check out our fabulous in-store promotions (one day only) that you, trust us, will not
want to miss! This is a great opportunity to have style experts on hand to help you pick
up your holiday outfit or accessories. We can also help you start or finish your Christmas
shopping by finding that perfect gift for everyone on your list.

Come see everyone from 4 to 8pm on Thursday, December 2 at our Whyte Avenue
location and then again on Friday, December 3 at our Crestwood location from 4 to 8pm.

See you then!

XOXO
-F