My Filosophy is proud to welcome LOVAS Wesley Badanjak to our fashionable family of Canadian brands. Born and bred in Toronto and armed with a Bachelor of Design Honours degree from Ryerson University, designer Wesley Badanjak has garnered many awards for his distinctive style.

In 2008, Badanjak founded LOVAS with the vision to make every woman feel exceptional, regardless of age, race or size. “Women need to be true to their personal tastes and really work to dress the body they have, not the body they want,” says Badanjak, which is a filosophy we truly believe in. “Taking stock of your best features and playing them up with the proper clothes and accessories will make any woman look slim, svelte and confident.” What we love about LOVAS? The brand focuses on classic, tailored silhouettes, fashion forward looks and luxurious fabrics that are remarkably wearable. Just a few features we know our Filosophistas will adore!

Badanjak believes that the Canadian woman, the LOVAS woman, is very discerning. She wants fashion but is not a slave to trends, is savvy and sophisticated, and has an open view on style, coming from such a multicultural country. His love of history and Canadian heritage has inspired him to design his Fall|Winter 2011 collection around the story of his mother’s immigration from Croatia to Canada. It is a fusion of modern elements, retro cuts and traditional Slavic prints. 

Here is a little teaser of what we can all look forward to in the fall:

Every woman needs to look and feel extraordinary. With such a distinct point-of-view, LOVAS is all a woman needs to make her stand out in a crowd.