You know the feeling: The one where you’re opening the box, turning the corner or browsing in the jewelry case, and suddenly, you spot the perfect piece. It’s love at first sight and you have to have it. Filosophistas all across Edmonton are experiencing these strong feelings for My Filosophy’s newest jewelry brand, dConstruct.

Coming to us from the Winnipeg, these stunning pieces are made with 40% eco resin and are a great conversation piece. Because of the organic and hand made nature of the pieces, no two pieces are exactly alike, and your piece will truly be your own! dConstruct jewelry is great way to effortlessly add color or a bit of flair to any outfit. There are dozens of different patterns and colors of dConstruct jewelry, and there is a piece that everyone will love.

My Filosophy is now carrying dConstruct cuffs, earrings, rings and necklaces! The price point is fabulous both for you and for those on your holiday shopping lists, with prices ranging from $25.00 to $45.00. dConstruct jewelry is currently available at both Whyte Avenue and Crestwood locations so run, don’t walk, to your nearest location and try a few of these gorgeous pieces on! The line will also be available October 30, 2010, to January 8, 2010, at the My Filosophy Pop-Up-Shop in Southgate Centre.